Logo Modernism

Description: Logo Modernism Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Shipping We offer FREE shipping on specialized orders! We ship within Three business days of payment, usually sooner. We use a selection of shipping services such as UPS, FedEx, USPS etc. We only ship to the lower 48 states, no APO/FPO addresses or PO Boxes allowed. Local pickups and combined shipping options are not provided at this time. Return You can return a product for up to 30 days from the date you purchased it. Any product you return must be in the same condition you received it and in the original packaging. Please keep the receipt. Payment We accept payment by any of the following methods:PayPalPlease pay as soon as possible after winning an auction, as that will allow us to post your item to you sooner!Credit/Debit CardPlease pay within 2 days of buying now, as it makes it easier to ship as fast as possible to you! Feedback Customer satisfaction is very important to us. If you have any problem with your order, please contact us and we will do our best to make you satisfied. Contact Us If you have any queries, please contact us via ebay. We usually respond within 24 hours on weekdays. Please visit our eBay store to check out other items for sale! Thank you for shopping at our store.

Price: 69.25 USD

Location: San Gabriel, California

End Time: 2024-11-15T06:30:15.000Z

Shipping Cost: 0 USD